October 6, 2004 -- According to a report published at www.just-drinks.com, Anheuser-Busch, now the world's number two brewer by volume of beer produced, is preparing to roll out a new version of its popular Budweiser brand called B(E), which company officials are pronouncing as B-to-the-E.

Touted in a company press release as "a distinctive new product for contemporary adults who are looking for the latest beverage to keep up with their highly social and fast-paced lifestyles," B-to-the-E is beer spiked with caffeine, guarana and ginseng. Company officials, who say that the new product will be rolled out across the United States in stages following official regulatory approval, suggest that the beverage will offer aromas of blackberry, raspberry and cherry and a "lightly sweet and tart taste."

To be packaged in a 10-ounce can adorned with predictably slick graphics, the beer would appear to be aimed at customers now retreating from the waning alcopop category. Whatever else it is, however, it's certainly not a drink for the low-carb and low-calorie crowd, with 22.5 carbohydrates and 203 calories in each can, according to a report on realbeer.com. B-to-the-E is also stronger than regular beer, at 6.6% alcohol by volume.

Having just recently experienced at the 2004 Great American Beer Festival the great joys of Coors-produced Zima XXX Hard Orange delivered through a slushy machine, World of Beer eagerly awaits the arrival of B-to-the-E with bated breath.

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