September 7, 2001 -- More proof that the end of civilization is fast approaching. Guinness UDV Ireland just released its end-of-year results within the Diageo annual report, and it shows a continuation of a trend towards change in traditional Irish drinking patterns.

According to a story published in the Irish Times, sales of Guinness stout in Ireland dropped by 2.7 percent in the twelve months ending June 30, 2001. Over that same period, however, sales of Budweiser increased by 3 percent, continuing the slide away from stout and towards lager in Ireland.

Budweiser is brewed in Ireland by Guinness under licence from Anheuser-Busch.

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