February 21, 2003 -- NEWS ITEM: On the back of their long running "I AM. Canadian" advertising campaign, Molson, one of Canada's Big Two breweries, has launched a series of back labels for their Canadian brand lager which feature various "conversation starters" beginning with "I AM." Examples include: "I AM a future entry in your speed dial;" "I AM a naughty little monkey;" and "I AM a one-man bachelorette party."

Ever willing to help out a major brewery, World of Beer would like to suggest some "cheeky, humorous and provocative lines" that Molson may have missed in the first round of 80 labels:

I AM a person who bases my beer purchasing decisions solely upon which brand has the latest marketing gimmick;

I AM repelled by the idea of bold flavours in beer;

I AM getting inebreeted…inibrirated…enubriated…drunk;

I AM a sheep who loves nothing more than to follow the pack;

I AM someone who hasn't actually tasted a beer that I was drinking for five years;

and, of course,

I AM so utterly bereft of imagination that I must read my pick-up lines from the backs of beer bottles.

Search The Real Beer Library For More Articles Related To: Molson

Feedback?

We're very interested in your news, notes, comments and questions, so please feel free to contact SBWoB by clicking on the link below. Or you can add your comments when you sign up for the World of Beer Update, a mid-month e-mail newsletter that brings even more of the world of beer to your computer.

Send Feedback To: beaumont@worldofbeer.com