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Read More About Stephen Beaumont
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How Can Your Staff Sell Beer if They Don't Understand Beer? "The 8 Hour Beer Expert" is Your Key to Premium Profits from Beer Sales! (Consumers, Businesses & Community Groups: Read On For How You Can Benefit from "The 8 Hour Beer Expert" Program) For more than a decade, Stephen Beaumont has been teaching bar, restaurant and hotel staff all about beer, from the basics of brewing and beer styles to service standards and food and beer pairing. Now, he has distilled all that experience into a one-day, all-inclusive seminar aptly entitled "The 8 Hour Beer Expert." Designed for both full front and back of house training as well as Train the Trainer schooling for management and senior personnel, “The 8 Hour Beer Expert” will furnish your staff with everything they need to know to effectively sell beer, especially today’s popular, profit-driving premium, craft-brewed and imported brands. Topics include: Each seminar is divided into two parts. In Session One, suited to full staff participation, servers and bartenders will be given the basics of what they need to know about beer, including the fundamentals of brewing and beer style, plus the essentials of quality beer service. Session Two covers more advanced materials, such as the beer styles of Belgium, the New Wave of American craft brewing, beer and food pairing and how to effectively train future hires, and is intended for, although not limited to, managers and senior personnel. “The 8 Hour Beer Expert” also features carefully orchestrated tastings that reinforce the learning and comes with extensive take-home materials. Additionally, a quiz is supplied so that students may be tested on their comprehension and retention at a later date. Stephen Beaumont was instrumental in the successful launch of the Four Points by Sheraton’s Best Brews program." - Pete Lesser, Senior Director, Food & Beverage, Starwood Hotels & Resorts "Stephen taught the beer segment of the Canadian Association of Professional Sommeliers (CAPS) Certified Sommelier Program to both the George Brown College and Niagara College classes and both his teaching style and the content he delivered were very well received by the students. Many of them commented on the depth of Stephen’s knowledge related to beer and his ability to communicate that knowledge in a clear, concise and professional manner." - Michelle McCarthy, Chair, Continuing Education, George Brown College For pricing and further information, please email your location, approximate number of students and preferred time frame to the8hourbeerexpert@worldofbeer.com. Why not lessen your overall expense by scheduling a tutored tasting, beer dinner other guest-oriented beer event to coincide with your staff education? Ask for details in your email! A tutored beer tasting or beer dinner led by Stephen Beaumont is a fun and informative way to spend an evening. And by telling a local bar, restaurant or hotel group about "The 8 Hour Beer Expert," you can not only improve the beer scene in your city or town, but also save on bringing Stephen to your event! Email the8hourbeerexpert@worldofbeer.com for details.
Bright Beer - Kitchen Table Tastings - Feature - Taste of the Month Copyright 1997 - 2006 © - Stephen Beaumont |